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Archive for: February, 2010

Spanglish: The Dreaded Future

I recently wrote about the growing Spanish market in the United States and prior to that I discussed the intent of the North American Academy of the Spanish Language (ANLE) to improve Spanish use in this country. I also commented on the mix of English with other languages spoken in the film “Code 46“, which [&he

Spanish Market in the United States

February 15, 2010 2 Comments »

The current population is estimated to be 6 million. However, the United Nations expects this number to increase to 90 million by the year 2025. And the world’s population is expected to reach 9 billion in 2050. According to UNESCO data, there are approximately 400 to 500 million Spanish speaking people in the world.

Translation vs. Transcreation in the Hispanic Market

February 3, 2010 3 Comments »

The Hispanic population is a consumer segment that is growing faster than any other minority group in the United States. Already many businesses are starting to implement new approaches and strategies to target Hispanics. And yet there is no one “Hispanic market”, even if language unifies U.S. Hispanics. This i