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Archive for: March, 2014

How to Achieve Customer Loyalty

In a previous post, we identified the fact that it is a lot more expensive to gain new clients than to retain existing ones and that an increase of 5% in client retention can lead to an average of 75% increase in the average business’ profitability. Here are a few more important strategies that will […]

Understanding Sales in the New Century

Well, let’s look at sales today. Has it really changed? Is sales in the ‘new century’ really so different that the concept of pioneering a territory and then servicing the customer for life. The answer to this question is yes. So, now what do we do to prepare ourselves to pass through this time warp […]