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May the Sales Force be with you!

dowffnloadToday I would like to discuss one of the major tools that any growing, technology-driven company should possess in its arsenal. The tool I am talking about is a CRM system.

So what exactly is a CRM system and what does it do? The main purpose of a CRM system is to collect, analyze and store data. This is how segments in a company gather intelligence, be it marketing, sales, production, finance, etc.

Customer Relationship Management, or CRM, can be traced back to the 1980s. However, the CRM boom came in the 90s with the explosion of technology. Over the years, it has evolved considerably and has become a powerful and effective tool for customers.

But why am I talking about this? How does it relate to what we do?

Trusted Translations, Inc. uses this tool to understand and manage its client database. There are several facets that we utilize internally. Several sub-divisions such as project management, translation, editing, proofreading, content management, DTP, etc. have various interfaces that help us access and extract data as needed.

With today’s solutions, we are able to incorporate any section of the company into one database, whether it is sales, marketing, customer service, support, etc. This tool helps us to integrate our front-office operations with our back-office.

Over the past decade, our CRM has changed from just a storage base system and evolved into an all-encompassing product that helps us manage every aspect of our business data. All projects are tracked and monitored effectively. This tool tracks and secures the right resources for a particular project, which in turn helps us in maintaining consistency and accuracy.

Our intent is to always provide a quality product, getting as close as possible to being perfect, and this tool helps us achieve that. Contact us today for all your translation needs and let’s build a long-lasting, almost perfect relationship.

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