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Steve Jobs

I would like to start off this blog with this phrase from one of the pioneers of technology and innovation that we lost last week. The person who has single-handedly shaped the world with his creative vision.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. Don’t settle. And, like any great relationship, it just gets better and better as the years roll on.”

Steve Jobs was born in the Bay area on February 24, 1955, later to be adopted. He grew up in Cupertino, in sunny California and in the middle of the Silicon Valley. His hometown would actually become home to Apple’s headquarters. He soon showed an interest in electronics. A daring teenager, he phoned William Hewlett, president of Hewlett-Packard, to request parts for a school project. He not only got them but they also came along with an offer for a summer job at HP.

Steve Jobs launched Apple Computer Inc. at the age of 21. He built their first commercial computer in 1976, priced at $666.66. It had no keyboard or display and had to be assembled by the customer. Jobs was among the first engineers to recognize the appeal of the mouse and the graphical interface, which let users operate computers by clicking on images instead of writing text. Jobs’ skills as a pitchman were amazing. Time after time, he sold people on a product they didn’t know they needed until he invented it. He also built a reputation as a hard-driving, mercurial and sometimes difficult boss who oversaw almost every detail of Apple’s products and rejected prototypes that didn’t meet his exacting standards.

There are several reasons as to why Mac has been such a successful product:

  1. Apple’s aggressive “Get a Mac” marketing campaign had a significant influence on the younger generation.
  2. Its hip, it’s elegant, it’s cool to own a Mac.
  3. Eye catching innovative designs that gets people to take a second look.
  4. Packed Apple retails stores showing off the latest and greatest in technology.
  5. Ever growing frustration with Windows vs. advanced MAC OS.
  6. Apple’s switch to Intel processors which helped break the misconception that Macs are more expensive, underpowered and incomparable to the PC.
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