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Hispanic Advertising Agencies

This is another business area which is experiencing a booming in the United States. Growth in the Latino population translates into growth of the industry specialized in this area: it’s an unstoppable trend. The economic strength of Hispanics is generating a growth in the number of advertising agencies focused on

Translation vs. Transcreation in the Hispanic Market

February 3, 2010 3 Comments »

The Hispanic population is a consumer segment that is growing faster than any other minority group in the United States. Already many businesses are starting to implement new approaches and strategies to target Hispanics. And yet there is no one “Hispanic market”, even if language unifies U.S. Hispanics. This i