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How to really reach your target audience

Understanding the difference between translating and localizing can be confusing for even the most knowledgeable client. Localizing has the added value to interpret the source content and really make it look as it had originally been written in the target language. It’s not only about linguistic perfection and abiding

A Translation Is A Translation Is Not A Translation

July 11, 2011 2 Comments »

Referencing the theme of my last post, this time I will go a little deeper into why using a professional language service provider to market your products and services is an intelligent choice. Previously, I demonstrated the benefits of using translation services to the growing Latino market sectors in the US, while discuss