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How Can We Boost Customer Loyalty

It is a well known fact that it is a lot more expensive to gain new clients than to retain existing ones. In the U.S. alone, only around 50% of all small- and medium-sized businesses have actually proactive strategies in place that ensure their recurrent clients come back for repeat jobs. It is very important […]

Why to Compare Apples with Apples

We receive a vast amount of quote requests during the course of the day and, as the economy nowadays is still going through difficult times, most prospects and clients are not only requesting one quote but several quotes from other translation agencies as well. In other words, your prospect or client will be comparing yours

Tips of how to close a Sale

April 10, 2012 1 Comment »

Being an Account Manager involves sending numerous detailed quotes on a daily basis. Sometimes, prospects are just shopping around and are comparing prices and, on other occasions, they are requesting quotes to get a budget approved for a future translation project. The success rate in being able to close a sale depends not

What to do when negative feedback is received from a client on a translation project

From time to time, it can happen that negative feedback from a client is received after a translation was delivered. Many factors can be involved and most of the time the complaint is quality. In the Translation Industry, it is very important for an Account Manager to completely understand the scope of the translation proje