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I was on the phone the other day contacting a client regarding a pending invoice. The company representative asked me this question, accounts payable or receivable? I was stumped, who exactly was I looking for? Do I need to get in touch with my contact and ask this question? Will I sound dim-witted? I pretended […]
Who is the end user? Not understanding your client’s true needs will most likely make you lose a sale. There are many occasions when a client will not mention that all they really need is to know what that document says for their company’s internal use. Meanwhile, a sales account manager is providing this client [&helli
