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Define it, relate it, sell it!

In the business world, definitions are asked for and given on a routine basis. Definitions provide clarity and accuracy so that both the client and the provider can agree to a particular product or service under a certain set of conditions and rules. Failure to provide clear and accurate definitions will not only confuse yo

Difficult times

It has become more and more difficult to win new clients and maintain the existing ones as the global economy is experiencing one of its toughest moments in history. Unemployment rates are rising in all continents, governments are in record high debts and there doesn’t seem to be any clear solutions on the horizon. Ho