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Why should websites be translated into Spanish?

Did you know that the U.S. Hispanic population is the fastest-growing group in America? The U.S. Hispanic population has been reported to have surpassed the 50 million mark and has increased by more than 40% in the last 10 years. They are now the largest minority group in the U.S. In addition, the U.S. Hispanic buying power exceeded the US$ 1 trillion dollar mark in 2010, which means that the Hispanic Market has never been more appealing than now.

On average, Corporate and Government organizations spend more than US$ 3 billion dollars each year marketing to the U.S. Hispanics. Nevertheless, studies show that most organizations and businesses do not target the U.S. Hispanic consumers sufficiently with Spanish online contents. Another figure, which should not be ignored, is the fact that there are over 140 million Spanish-speaking Internet users worldwide. These are all strong reasons to have your website translated into Spanish.

In order to sell to the U.S. Hispanic population, it is very important to communicate in Spanish, as statistics have shown that U.S. Hispanic web users are 4 – 6 times more likely to purchase from a website that is in Spanish. A website in Spanish not only improves communication but also creates a very important comfort zone to the U.S. Hispanic web users. Data has shown that currently there are more than 8 million U.S. Hispanic web buyers in the U.S.A. who spend an average of US$ 1,200.00 dollars online a year. Therefore, it is very important to have your website in Spanish to market to this growing market segment. This is so, because the internet is the most cost-effective way to reach to millions of consumers from a local to global scale and can help a company or an organization, grow to its full potential.

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