Why Website Translation is Essential in Today’s Globalization
More and more companies are having their websites translated into multiple languages in order to increase their market share given today’s globalization. It is no longer sufficient to sell your product nationally; in order to increase your profit, revenue and market share, you need to make your product available to a broader international audience— the global market. The keystone to this is to have your website translated into the languages that represent your clientele’s. Once you have a multilingual website, you will be able to expand your client base, increase your sales volume, as well as give your brand a larger presence in the global market. To give you a better idea, the Internet traffic is shifting more and more from English users to non-English users, and over 50% of all Internet users are non-English speakers.
A multilingual website will ultimately bring you thousands of new customers and, per language, it is feasible to expect a 100% potential increase in sales. This is probably the most cost-effective way to market your company, product and brand at the same time. In addition, it will enhance your brand’s image at the international level and show you are part of the “big players.”
As trust is a very important component when buying over the Internet, it only makes sense to offer your services in the language that your potential buyer speaks. Having a multilingual website will provide security, trust and cultural understanding when trying to attract an international market.
We here at Trusted Translations have the ability and the know-how to offer this service to you and help you begin your journey in the global market. Expand your client base today and present your brand to the world in order to meet your business goals and objectives.