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Would you like fries with that !!!

One of the quickest ways to increase your sales is through up-selling, or selling more pricy or add-on products to customers at the time they are placing an order.

It’s a great way to increase your revenues, since consumers are basically in a purchasing frame of mind at that time. This can work for products or services.

The key steps to a good up-selling program are to know the value of your products and services, to develop new options and to figure out what your target demand is seeking out when purchasing a product/service like the one you offer.

Know the value of your product! Value, like a coin, has two different sides: the value or profitability of the product to you, and the value or usefulness of the product to your consumer.

Figure out what others have bought, have a look at prior sales and see what products your consumers often purchased together. This will give you additional ideas and insight as to what add-ons go with what primary products.

We now have enough information to develop your up-selling pitch. This is as simple as asking your buyer “Would you like —- with that?” at the time of the purchase.

This can be applied for translation services as well by offering new options like DTP, IT, localization and content management services.

Another thing to note: There is often less price resistance at the point of sale for add-on products or services.

You are now ready to go…Happy up-selling!!!


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