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Why invest in multilingual website translations?

Although the majority of websites are written in English, many assume that internet users already know English. However, as internet access has become near-universal, a huge untapped market of non English-speaking customers has emerged. For example, the Spanish-speaking market wields about $1 trillion worth of purchasing power, thereby serving as an attractive market for any company with a global outreach or even within the , as more Latin American consumers are engaged in the global economy. Furthermore, over 60 percent of internet traffic comes from native speakers of other languages.  What these statistics show us is that international websites translated into multiple languages are critical for any company projecting itself into a global market.

It is important to invest in multilingual website translations through a proper provider for various reasons. Perhaps the most obvious and important reason is that a company or organization needs to protect its own reputation by ensuring that website content has been carefully translated. Mistranslations could potentially damage relations if information is unclear or completely misrepresented in the foreign language. Therefore, when looking for the appropriate translation provider for the translation of your website, you should ask that they explain their process that ensures . At US, our regular retail rates include a three-step process of translation, edition, and , conducted by different professional translators, in order to ensure quality of the translation.  Furthermore, one must plan-ahead in order to properly invest in website translation. Be sure to allocate sufficient time for the translation of your project, as rush restrict the amount of time needed to thoroughly translate content. Translation is an art rather than an exact science, and meaning of the website content may remain subjective to the cultural and understandings of the foreign audience.