Although the majority of websites are written in English, many assume that internet users already know English. However, as internet access has become near-universal, a huge untapped market of non English-speaking customers has emerged. For example, the Spanish-speaking market wields about $1 trillion worth of purchasing po
As a multilingual translation company, we regularly receive requests to translate into multiple and often very different languages. Although we do a tremendous amount of work to and from Spanish, our clients also regularly request French, Portuguese (both Brazilian and Portuguese), and other European languages. Increasingly
Among the various fields of translation, scientific or technical translation is a difficult task that requires knowledge of the industry and experience translating complex scientific or technical material. Many specialized technical companies choose to assign translations of material to bilingual employees, whom they believ
The best approach while selecting a translation provider is to request a sample test from multiple agencies. Consider performing a paid test project starting with the most promising vendor. The test project should have similar requirements as your actual project in all aspects except volume. Measuring the success of your te
At many points during the day as an Account Manager – whether I have a price quote to provide, to ask or to answer project-specific questions, or to get feedback on a finalized project – I find myself asking whether I should call or e-mail a client. In general, phone communication serves as a much […]
When you contact a company offering translation/interpretation services, who exactly are you looking for? Do you want to a customer service rep or an actual project/account manager who is in direct contact with various sub-divisions of the production department and knows the inner workings of your project? Trusted Translat
One of the various aspects of the multifaceted translation industry involves Dubbing/Lip Synching. In essence, dubbing means taking a video sequence done in one language and replacing the source audio track with a new one in the target language. Lip Synching is the highest quality way of dubbing, using an adapted script
It’s summer time here in the US and going to the movies is a great American pastime. The act of watching a movie is a release from the daily grind, an excursion, a mini vacation for the family. Globalization and technology now allows movies to be simultaneously released all over the world. For example, the […]
Salespeople are “boundary-spanners” in an organization. They may spend more time with customers than with co-workers and have divided loyalties to their customers and firm. Since they see customers — in their setting or context — they have a view that no one else in the organization does. Also to be discussed is the
As the use of smart phones among today’s population has skyrocketed, people are more likely to check their emails and social media accounts while they are on-the-go. Thus, email marketing and communication has become substantially lucrative. Furthermore, sales agents must send follow-up emails after calling their leads, a
Following the ideas outlined in my last blog post, today I will elaborate on another fundamental aspect of the Account Manager – Client relationship: the formulation of the price quote. As soon as I, as an Account Manager, receive a request for information from a new client – either through our online form, by phone, [&
As a new member of the sales team, I have learned the importance of keeping organized and up to date with each and every aspect of the job. As Account Managers (AMs) must build, maintain, and foster a continuing relationship with every client, they must likewise manage every lead, opportunity, and sale. Although every AM [&
Thomas Edison once said: “Many of life’s failures are people who did not realize how close they were to success when they gave up.” Today, people lack persistence and motivation. They often give up too easily. So how do we learn to persevere? How do we find persistence and harness its power? How do we [&he
Reflecting back over the last few years I have spent in the translation industry, I wanted to see as to how many of my original clients are still with us today. That prompts a great discussion on the topic of customer loyalty. I began to ask myself what I did to create such loyalty. Believe me when […]
The notion that good sales people must provide great customer service has only been solidified by the current state of the economy. Overall, whether they are purchasing translation services or advertising space, people expect a lot out of the products and services they buy. Both businesses and consumers have a new perspecti
Some people like swans, some relate with eagles and the weird ones associate themselves with ostriches. What do they like about these noisy, oily, ugly creatures, you may ask? Well, it’s their ability in working together as a team. Ducks are known to work together and accomplish the impossible and unimaginable. Ducks cove
Being an avid Cricket (sport) fan, I have been following the Indian team taking on Australia down under. Unfortunately, India has been mutilated in the last 3 test matches against Australia. And it has been a collective failure of batting, bowling and fielding. What exactly is collective failure? In any organization, we wor
In this final episode, I would like talk about the most important tool that all companies nowadays utilize, CRM tools. CRM tools are utilized extensively for managing a company’s interactions with prospects & clients. It involves using technology to organize, automate, and synchronize business processes, sales activit
It is extremely difficult these days to get recurrent or additional clients to buy more translations. In this blog I will mention a few methods that either the Account Manager or the Marketing/Sales Department can perform in order to receive more translation requests from recurrent clients or new prospects. Obviously it is
After graduating from college, I decided that I was going to explore the world. The day after graduation I was on an airplane to Amsterdam and have not looked back since. I have lived in over ten different countries over the past twelve years, and in every country I have tried to learn the native […]