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Celebrating Chinese New Year

The Chinese New Year or the Chinese Spring Festival is considered the most important of the traditional Chinese holidays. The celebrations run from Chinese New Year’s Day to the 15th day of the first month, making this festival the longest in the Chinese calendar. All over the United States, these celebrations feature par

To Get What You Want…

It is of utmost importance to ask as many questions to the client before passing a quote for a translation. The reason for this is for the Account Manager to know exactly what the client needs and expects, in order to make sure the quote matches his needs and expectations. In other words, the scope […]

Super Bowl XLVII International Audience

More than 100 million people tuned in to see the Baltimore Ravens beat the San Francisco 49ers by a score of 34-31. It marked the eighth straight year in which more people watched the Super Bowl than the year before.  It was also the highest-rated Super Bowl in 26 years. The game produced a 47.0 […]

Development of global economy

With the continuous and fast development of global economy, the degree of internationalization is also growing rapidly. Let’s look at China for example. In order to adapt to these new situations, many signs are now in English and Chinese characters. Although with such a complex language, the meaning of the expression

How to really reach your target audience

Understanding the difference between translating and localizing can be confusing for even the most knowledgeable client. Localizing has the added value to interpret the source content and really make it look as it had originally been written in the target language. It’s not only about linguistic perfection and abiding

Holidays with multicultural families

This holiday, like many others we will be gathering at my mother-in-law’s to celebrate the holidays. The crowd that gathers there for Christmas is just as colorful as the lights strung outside on the roof, ranging from various generations to different cultures, languages and foods. For years the tradition has been for the

How to offer a package deal

If you’re looking for creative strategies for selling any translation project, whether small or large, without compromising your profit margin, you should consider offering package deals to your customers. The key to providing any package deal for a translation project is selling value, rather than price. It is important

“Subtitling” or “Dubbing”

This weekend I watched two very interesting, although very different genre movies. One was the latest action Bond film from the renowned James bond franchise: Skyfall, and the other a drama film directed by Mexican director Alejandro Gonzalez: Biutiful. Not only was the content of these films very different but also the lan

Top Secret and Confidential

According to MacMillan Dictionary, a confidentiality agreement, also known as a non-disclosure agreement, is “an agreement in which a person or organization that has important information about the activities of another organization promises not to give it to anyone else.” (http://www.macmillandictionary.com/dictionary/

Turnaround time… it’s no joke!

Turnaround time. Is it a farce? You might think so if you believe that the translation industry operates off of machines. But that is not the case. Translations to this day are still heavily dependent on human translators. Why? Because machines just can´t cut it. You can probably testify to this if you have used […]

Let me hold a Dollar!

I was on the phone the other day contacting a client regarding a pending invoice. The company representative asked me this question, accounts payable or receivable? I was stumped, who exactly was I looking for? Do I need to get in touch with my contact and ask this question? Will I sound dim-witted? I pretended […]

Same files, different languages

As a multilingual translation company, we regularly receive requests to translate into multiple and often very different languages. Although we do a tremendous amount of work to and from Spanish, our clients also regularly request French, Portuguese (both Brazilian and Portuguese), and other European languages. Increasingly

Shop Smarter

Need something translated? You would assume it is a simple process: Just handover the document and the language that you would like it translated into and Whizzamm!! Perfect translated copy appears. Like any other product it helps to ask a few questions before making the purchase. Here are a few questions you should think

To DTP or not to DTP

Desktop publishing (abbreviated DTP) is the creation of print ready materials using various industry standard software to combine and reorganize text and images for creating digital files. Desktop publishing can be used for designing brochures, flyers, posters, logos, letterheads, etc. Depending on your needs, Desktop publ

Guaranteeing a Quality Technical or Scientific Translation

Among the various fields of translation, scientific or technical translation is a difficult task that requires knowledge of the industry and experience translating complex scientific or technical material. Many specialized technical companies choose to assign translations of material to bilingual employees, whom they believ

How to choose a translation agency

The best approach while selecting a translation provider is to request a sample test from multiple agencies. Consider performing a paid test project starting with the most promising vendor. The test project should have similar requirements as your actual project in all aspects except volume. Measuring the success of your te

The English Language Invasion

With the rapid advancement of globalization and technology, as well as a history of British and U.S. hegemony in the 19th and 20th centuries, English has gained dominance as one of the most important languages in the world. Over 950 million people have adopted it as a second or foreign language, in addition to the […

Trusted Translations Review: Personal Touch

When you contact a company offering translation/interpretation services, who exactly are you looking for? Do you want to a customer service rep or an actual project/account manager who is in direct contact with various sub-divisions of the production department and knows the inner workings of your project? Trusted Translat

The Facts on American Sign Language (ASL)

According to the National Institute on Deafness and Other Communicative Disorders, American Sign Language (ASL) is a complex language that utilizes signs made by moving the hands and creating postures of the body and facial expressions. It is primarily used by North Americans who are deaf, but it has also been used for thos

Lights….Camera….ACTION!!!

It’s summer time here in the US and going to the movies is a great American pastime. The act of watching a movie is a release from the daily grind, an excursion, a mini vacation for the family. Globalization and technology now allows movies to be simultaneously released all over the world. For example, the […]