Salespeople are “boundary-spanners” in an organization. They may spend more time with customers than with co-workers and have divided loyalties to their customers and firm. Since they see customers — in their setting or context — they have a view that no one else in the organization does. Also to be discussed is the...
As the use of smart phones among today’s population has skyrocketed, people are more likely to check their emails and social media accounts while they are on-the-go. Thus, email marketing and communication has become substantially lucrative. Furthermore, sales agents must send follow-up emails after calling their leads, a...
Following the ideas outlined in my last blog post, today I will elaborate on another fundamental aspect of the Account Manager – Client relationship: the formulation of the price quote. As soon as I, as an Account Manager, receive a request for information from a new client – either through our online form, by phone, [&...
I would like to start this blog off with a phrase I once read from a superintendent of an Oregon school system. “We are the only industrial country where kids don’t learn another language. We are out of line with the rest of the world in terms of second language instruction. Nationally, it’s a problem […]...
As a new member of the sales team, I have learned the importance of keeping organized and up to date with each and every aspect of the job. As Account Managers (AMs) must build, maintain, and foster a continuing relationship with every client, they must likewise manage every lead, opportunity, and sale. Although every AM [&...
When was the last time you were in need of a service and ended up speaking with a sales or customer service representative with a bad attitude? My guess is probably not long ago. For example, a common scenario is a company representative answering your call with “Hello, how can I help you?” in a […]...
As a new entry into the translation industry, my first two months on the job as an Account Manager have taught me a whole new way of seeing translations– from the needs and expectations of different kinds of clients, to the innovative ways in which Project Managers coordinate a project among Translators, Editors, Proofrea...
A mistake is an error or a blunder not necessarily made because someone is stupid. Mistakes happen and the smartest people on earth make mistake as well. It’s more important to identify a mistake and fix it. Fix Mistakes If mistakes occur, fix them. In a dream world, no mistakes would occur, but in reality, you […...
It is very common in my job, that I receive a request to have some documents translated as soon as possible. In addition to the translation request, many times the client also requests 2 different turnaround times; a normal one and one based on a Rush basis. What do we as a Translation Agency have […]...
Thomas Edison once said: “Many of life’s failures are people who did not realize how close they were to success when they gave up.” Today, people lack persistence and motivation. They often give up too easily. So how do we learn to persevere? How do we find persistence and harness its power? How do we [&he...
Clients generally contact Translation Agencies when they need a document translated as soon as possible for a business meeting or transaction. In other words, the nature of the Translation business is very re-active, as to being pro-active. I will give you a few tips of how you can change that situation as an Account Manage...
One of the most common expressions, at least where I come from in The United States, is that “Ignorance is Bliss”. As I sometimes do agree this way of thinking may be beneficial when attempting to find my “spiritual center” in my personal life, I absolutely do NOT agree this particular mindset belongs in a [...
Reflecting back over the last few years I have spent in the translation industry, I wanted to see as to how many of my original clients are still with us today. That prompts a great discussion on the topic of customer loyalty. I began to ask myself what I did to create such loyalty. Believe me when […]...
A sales representative’s ability to correctly interpret the needs of both prospective and recurrent clients is extremely crucial in the sales process today. Here are four helpful tips about how to exceed client expectations through better communication, and instantly increase sales revenue. ANTICIPATE – Remember to take...
Being an Account Manager involves sending numerous detailed quotes on a daily basis. Sometimes, prospects are just shopping around and are comparing prices and, on other occasions, they are requesting quotes to get a budget approved for a future translation project. The success rate in being able to close a sale depends not...
I received a call from a prospective client the other day who had some documents she needed translated from Mayan into English. When she asked me if we could complete this task, my immediate response was “Sure! We can translate into any Language!”. Little did I know, this simple response would send me into a […]...
The notion that good sales people must provide great customer service has only been solidified by the current state of the economy. Overall, whether they are purchasing translation services or advertising space, people expect a lot out of the products and services they buy. Both businesses and consumers have a new perspecti...
From time to time, it can happen that negative feedback from a client is received after a translation was delivered. Many factors can be involved and most of the time the complaint is quality. In the Translation Industry, it is very important for an Account Manager to completely understand the scope of the translation proje...
Staying motivated at the office after an extended period of time on the job is a challenge for most people no matter what their age or profession. Often, they find themselves repeating the same monotonous tasks while spewing out duplicate emails and conversations all-day-every-day without a new challenge to stimulate their ...
Machine Translation (MT, hereinafter) has been an increasing computer technology interest and, from BabelFish to Intertran and from FreeTranslation to Bing Translator, it actually got better and better every year. The best MT service available out there nowadays is –most likely- Google Translate. Why? Probably due to many...